Bob Raleigh, Ph.D., author of THE SEARCH FOR WHY, speaks with Joyce Graff, Mike Lawing, and Robin Martinez on the Powerful Patient about his research into why people do what they do. Specifically we talk about sticking with a long-term project or therapy (like losing weight), and about masks and vaccines for Coronavirus protection. Raleigh provides his insights into how doctors and counselors can shape their conversations in order to be heard.