In this class, we will explore your business’ story in order to craft a strong marketing message and consider other aspects of branding in order to create a comprehensive image for your business or personal brand. A piece of advice frequently received by entrepreneurs is the idea that people buy stories, not products. But what exactly does this mean and how do we incorporate this idea into our branding?
Due to the evolving nature of Covid-19 public safety, BIG reserves the right to move sessions like this to a virtual environment or outdoors (weather-permitting). All indoor sessions will require vaccination and the wearing of masks.